Wednesday, March 14, 2018 7-9:50PM

Qualitative Data Analysis – Introduction to NVivo

Ludie & David C. Henley Social Sciences Research Laboratory, Roosevelt Hall 204

This workshop provides a general overview of the NVivo qualitative analysis software. Attendees will learn how to import textual data, create and modify codes, apply multiple codes to data, sort and compare codes, and perform queries for qualitative research analyses. This workshop will also introduce general tips on setting up an NVivo database and coding strategies.

Highly Recommended Book: Bazeley, P., & Jackson, K. (2013). Qualitative data analysis with NVivo. Thousand Oaks, CA: Sage.

Kerk Kee, Associate Professor, School of Communication

Kerk F. Kee's (Ph.D. 2010, The University of Texas at Austin) research centers on the diffusion of innovations theory as it applies to organizational and health communication. More specifically, he studies the spread of cyberinfrastructure/big data technologies through cross-disciplinary collaborations in scientific organizations, and the flow of health information through social clusters in online communities. Recently he has become interested in studying the dissemination of pro-environmental behaviors through persuasive messages in modern societies.

His research has been funded twice by the National Science Foundation (CAREER 2015-2020, $519,753, Sole PI: Kerk Kee; VOSS 2013-2016, $324,981, Sole PI: Kerk Kee), and once by the Bill & Melinda Gates Foundation (subcontract of $16,969 to Kerk Kee, 2010-2011, PI: Jim Dearing), totaling over $850,000 in 5 years. His research has appeared in outlets such as the Journal of Computer-Mediated Communication, CyberPsychology, Behavior, & Social Networking, Computer Supported Cooperative Work, Health Communication, and other peer reviewed journals. The impact of his research can be measured by the total citation of 1,550 (as of June 1, 2015, compiled from Google Scholar).