An innovation's impact is magnified by the power of its story.

Jenna Arkin, Chief Innovation Officer at ECOS, will discuss the importance of breaking down complex scientific ideas into terms that resonate with broad audiences. Using examples from the R&D team at ECOS, she’ll illustrate how marketing can transform cutting-edge discoveries into captivating narratives.

 It's essential for chemical breakthroughs to be coherently communicated — first to in-house decision-makers, then to retailers, and ultimately to consumers. Every revolutionary idea requires champions to usher it into the marketplace. Furnishing these ideas with robust technical grounding ensures their relevance and longevity, extending their influence well beyond the lab.

SCIENCE ON TAP is a series of casual moderated discussions featuring experts who explore the intersection of science and culture. Science on Tap is for any and every science enthusiast in the community. All ages are welcome. Beer is available for purchase for those 21+. Remember: Great questions get you a free beer!