Thursday, October 3, 2019 7-9:50PM 

Telling Your Story: Building an Authentic Brand

Laura Scudder Conference Room, Roosevelt Hall 121

As a writer or scholar in the digital era, like it or not, what people find online about you is often the first portal to how they will perceive you and your work. Creating a brand that is an authentic personal and professional reflection can be a challenge. This workshop will focus on tools to help develop your own brand identity. We will look first at discovering a narrative that connects you and your work. We will then spotlight practical building blocks of creating a successful brand. From logos, names, and how to take a great headshot; to creating a streamlined website and building your portfolio; to curated and effective social media in communicating your brand story, this workshop will provide you with ideas and jumping-off points, regardless of what stage you’re at in your work.

Alison Williams

Alison Williams is a graduate (’18) of Chapman University’s dual master’s degree program in Creative Writing (Poetry) and English. She is the founding Editor-in-Chief of Anastamos, the graduate interdisciplinary journal of Chapman (www.anastamos.com), and was the Chair of Public Relations for the Graduate Student Council from 2015-2017. Interests include digital humanities, interdisciplinarity, feminist rhetorical theory, women's professional networks, media and communication, and intersectionality.