Do you know how kiwifruit first got to your supermarket?

Fear No Fruit chronicles produce pioneer Frieda Caplan’s rise from being the first woman entrepreneur on the Los Angeles Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing over 200 exotic fruits and vegetables to U.S. supermarkets. Still an inspiration in her 90s, Frieda’s daughters and granddaughter carry on the business legacy.

Come join us as we watch Frieda shape the American diet one fruit at a time. Discussion to follow on how this compares to present and the popularly tooted Mediterranean Diet!